Burger Wisconsin is one of New Zealand’s most iconic gourmet burger franchises, known for its fresh ingredients, handcrafted burgers, and commitment to quality. Established in 1989 in Wellington, Burger Wisconsin was among the first to introduce Kiwis to the concept of premium, made-to-order burgers — well before the rise of the modern gourmet burger trend. Over the years, the brand has built a loyal following and a strong national presence, maintaining its reputation for offering restaurant-quality meals in a relaxed, casual dining setting.

At the core of Burger Wisconsin’s philosophy is its dedication to freshness and flavour. Each burger is prepared using 100% New Zealand beef, free-range chicken, and locally sourced produce. The menu features a wide variety of options, from classic favourites to creative gourmet combinations, along with vegetarian, vegan, and gluten-free choices. Every burger is cooked to order and served on freshly baked buns, accompanied by signature sides like hand-cut fries, onion rings, and shakes. This commitment to authenticity and care in preparation has made Burger Wisconsin a standout in New Zealand’s competitive burger market.

The franchise’s success is also rooted in its emphasis on community and sustainability. Burger Wisconsin takes pride in supporting local suppliers and using environmentally conscious packaging wherever possible. Each restaurant reflects a welcoming, neighbourhood feel, where customers can enjoy a relaxed dining experience that combines quality food with friendly, down-to-earth service.

For entrepreneurs, Burger Wisconsin presents a well-established and trusted franchise opportunity in New Zealand’s food and hospitality sector. With more than three decades of experience, the franchise model offers a proven system that balances creative freedom with brand consistency. Franchisees receive comprehensive training and ongoing support in operations, marketing, customer service, and supply chain management, ensuring they can run a successful business while maintaining the brand’s high standards.

Burger Wisconsin continues to evolve with changing consumer tastes, embracing innovation in menu design, digital ordering, and delivery services. Its strong focus on quality, local ingredients, and community connection ensures the brand remains relevant and respected among New Zealand diners.

With its heritage, premium product offering, and proven business framework, Burger Wisconsin is more than just a burger chain — it’s a Kiwi institution. For aspiring franchise owners seeking a business that combines passion, authenticity, and growth potential, Burger Wisconsin offers a rewarding opportunity to be part of a proudly New Zealand success story — one burger at a time.